학술논문
우리나라 약사 개인 방송 현황 및 약사회 자율 규제에 대한 약사들의 인식
이용수 83
- 영문명
- Current Status of Pharmacist-run Personal Broadcasting and Pharmacists’ Perceptions on Self-regulation by Korean Pharmaceutical Association
- 발행기관
- 대한약학회
- 저자명
- 간행물 정보
- 『약학회지』제66권 제3호(2022년), 152~159쪽, 전체 8쪽
- 주제분류
- 의약학 > 기타의약학
- 파일형태
- 발행일자
- 2022.06.30
4,000원
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국문 초록
영문 초록
With the rapid penetration of internet-based communication into all industries, YouTube®, a video-sharing platform, has come to be widely used in the healthcare field. This study aims to investigate the current status of pharmacist-run personal broadcast (PRPB) in Korea and explore the underlying perceptions held by pharmacists. YouTube searches made from May to June 2020 and June 2022 were analyzed, followed by a cross-sectional questionnaire survey during July 2020. A 13-item questionnaire was distributed via social media channels to recruit pharmacists using the convenience sampling method. Currently, there are a total of 91 PRPB channels on YouTube, most of which were started after 2019. Of the total 1267 contents, health functional foods (32.4%) and over the counter products (29.3%) had the highest proportions. Among the 218 respondents of the questionnaire survey, 49.1% were working in community pharmacies, and only 2.8% had PRPB experience. They showed higher positive response (42.2%) than negative (33.5%) for the public's exposure to PRPB, and 77.5% of the respondents perceived that social influence of PRPB will grow bigger. Their concerns about PRPB were mainly disclosure of biased information and possibility to lead to product purchase (75.2%) and spreading unverified information (70.2%). In addition, 70.6% of the respondents agreed with the necessity of self-regulation of PRPB by the Korean Pharmaceutical Association and chose the operation of a civil petition counter to report the transmission of false or incorrect information on YouTube (62.8%) and composition of deliberation committee and periodic monitoring (53.2%) as regulatory methods. Perceived necessity of self-regulation was significantly higher in the above-50s age group than in the under-40s group (p<0.05). Pharmacists interested in PRPB should deliver accurate information as drug information providers and abide by professional ethics and public responsibility.
목차
서 론(Introduction)
방 법(Methods)
결 과(Results)
고 찰(Discussion)
결 론(Conclusion)
Conflict of Interest
References
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