온라인쇼핑몰에서 구매의도에 미치는 영향

• 영문명: Effect on Purchase Intention in Online Shopping Malls: Focusing on Value Creation Factors
• 발행기관: 한국산업경영시스템학회
• 간행물 정보: 『산업경영시스템학회지』제45권 제2호, 56~64쪽, 전체 9쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2022.06.30

영문 초록

Many studies have suggested that e-commerce value creation potential depends on four interdependent factors Lock-In, Complementarity, Efficiency, and Novelty. In order to survive in the recent fierce competition, companies have also secured e-Trust that strengthens long-term business relationships by reducing consumer uncertainty. This study, while analyzing the value creation factors (Lock-in, Complementarity, Efficiency, Novelty, e-Trust) of recent e-commerce (online shopping mall) companies from the point of view of purchase intention, customer value (Functional value, Emotional value, Social value) We present an academic proposition that can also examine the mediating effect of value). First, through previous studies on value-based strategy and value creation in e-commerce, various discussions on the theoretical background necessary for effective value-based strategy establishment and strategy execution of e-commerce (online shopping mall) companies were reviewed. Second, it provides academic discussion and practical implications by presenting academic propositions on the value creation factors of e-commerce (online shopping mall) companies, purchase intentions, and customer value, and confirming the basis through empirical analysis.

목차

1. 서 론

2. 선행연구 및 이론적 배경

3. 연구 방법

4. 실증분석 결과

5. 결론 및 향후 연구과제

Acknowledgement

References

키워드

Value creation Customer value E-commerce (Online shopping mall)