정보의 비대칭성 해소에 대한 지불의사액 측정에 관한 연구

• 영문명: Measuring Willingness to Pay for Warranty of Information Asymmetry in Korea Automotive Market
• 발행기관: 한일경상학회
• 저자명: 우경봉(Kyoung Bong Woo)
• 간행물 정보: 『한일경상논집』제57권, 209~225쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.11.30

영문 초록

This paper tries to measure the information asymmetry of Korea automotive market. Warranty of secondhand car market is assumed as proxy variable of information asymmetry in the paper. There is no country has institution such as government secondhand car market warranty. So, we can say that warranty of Korea secondhand car market is unique institution. Stated preference data were using for measuring WTP (willingness to pay) for attributes of secondhand car including warranty and collected by being based on conjoint analysis. Collected consumer stated preference data were analyzed using mixed logit model. 2670 data were used for this analysis and simulation set 1000 random draws was operated for each datum. As results of estimation, WTPs for ``year`` and ``mile`` are 730,000￦ and 1,290,000￦ respectively. And WTP for warranty is estimated to 4,890,000￦. This huge WTP for warranty seems to reflect information asymmetry of Korea secondhand car market.

목차

Ⅰ. 서론

Ⅱ. 선행연구 검토

Ⅲ. 데이터 수집과 계량분석 모델

Ⅳ. 분석결과

Ⅴ. 결론 및 향후 과제

키워드

Stated preference mixed logit model asymmetry of information warranty secondhand car market