섬 지역 음식관광의 선택속성 중요도에 관한 연구

• 영문명: A Study on the Importance of Selection Attributes for Food Tourism in the Island Region: Focusing on Jeju Island
• 발행기관: 한국해양비즈니스학회
• 저자명: 송진구(Jingu, Song) 박진우(Jinu, Park)
• 간행물 정보: 『해양비즈니스』해양비즈니스 제50호, 45~63쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2021.12.30

영문 초록

The objective of this study was to understand the importance of food tourism and selection attributes targeting Jeju Island, which has rich marine tourism resources. The importance of food tourism has increased as a key factor for promoting local tourism, developing regional agriculture and economic development, and enhancing tourism marketing. The price, service, taste, hygiene, atmosphere, and menu of food were presented as selection attributes regardless of the type of business or industry. This study first defined selection attribute items and clearly derived measurement items for the AHP analysis to achieve the study objective. Moreover, this study was conducted after setting measurement items. The results of this study showed that food quality and awareness had high importance, and regional characteristics could be a reason.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구 설계

Ⅳ. 실증분석

Ⅴ. 결론

키워드

Importance Analysis of Selection Attribute Jeju Island Food Tourism