Cultural Tourism Development between Korea and Pakistan

• 발행기관: 한양대학교 유럽-아프리카연구소
• 저자명: Iffat Tahira Isra Sarwar Saira Khan Aman Ullah
• 간행물 정보: 『글로벌 거버넌스와 문화』제1권 제2호, 93~117쪽, 전체 25쪽
• 주제분류: 사회과학 > 정책학
• 파일형태: PDF
• 발행일자: 2021.10.31

영문 초록

The present study aimed to assess the relationship between cultural tourism development through public diplomacy between Korea and Pakistan. In this study, it was hypothesized that public diplomacy conducting cultural tourism would determine tourism development. By using a correlational and comparative study design, a survey was conducted on Korean(n=105) and Pakistani(n=105) populations. Descriptive statistics were used to describe the study variables and inferential statistics to make some inferences for the study population. After finding the correlation between the study variables, hierarchical regression was used to test the predictive power of public diplomacy. To compare male and female participants on study variables, independent samples t-test was used. Findings showed a significant positive relationship between cultural tourism development and public diplomacy in reference to Korea and Pakistan. Public diplomacy emerged as a strong predictor for tourism development. The results also showed significant gender differences in the study variables. The findings of the present study will contribute to heritage tourism and educational tourism in regard to cultural tourism development.

목차

I. Introduction

II. Literature Review

III. Cultural Tourism Development between Pakistan and Korea

IV. Results

V. Conclusion

키워드

Culture Education Heritage Korea Pakistan Tourism