The Impact of Marketing Culture and Rational Decision on Academic Entrepreneurship and Entrepreneurial Marketing: Field Research for Iraqi Private Colleges

• 발행기관: 한국유통과학회
• 저자명: Ahmed Dheyauldeen Salahaldin AL-TAIE Yarub A. Hussein ALSIEDE
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』The Journal of Asian Finance, Economics, and Business Vol. 9 No.4, 131~142쪽, 전체 12쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.04.30

영문 초록

The research aims to test the impact of marketing culture and rational decisions in academic entrepreneurship during entrepreneurial marketing by focusing on the main problem and the challenges that Iraqi private universities face. The most important of these challenges is probably the inability of the private universities to keep pace with the development and the environmental challenges. The researcher chose 26 private Iraqi universities/colleges for the study. The sample was taken from deans, assistant deans, and heads of departments, with 310 people distributed among the various colleges. The researcher used the electronic questionnaire as a tool for collecting information. Data analysis was based on the (SPSS) and (AMOS) programs. The researchers arrived at many conclusions. The most important finding was the impact on both the marketing culture and rational decision on academic entrepreneurship through entrepreneurial marketing. The higher administration in the Iraqi private universities/colleges always strive to adhere to the marketing values, norms and traditions through a commitment to rational decisions to achieve academic entrepreneurship. The higher administrators increase their commitment and adherence to this influence by adhering to marketing entrepreneurship.

목차

1. Introduction

2. Literature Review and Hypotheses Development

3. Research Methods and Materials

4. Results and Discussion

5. Conclusion

References

키워드

Marketing Culture Rational Decision Entrepreneurial Marketing Academic Entrepreneurship