The purpose of this study is to analyze the representative company and CEO of the corresponding company that appeared in the development process of the coastal transportation industry in Korea. Among coastal transportation, the passenger transportation business is responsible for passengers by ferry, and due to the nature of shipping management, safety and responsible management are more important than the cargo transportation business. Among them, I would like to analyze the success cases of the Seaworld Express Ferry Co., Ltd, which is remarkable leading company of the coastal transport industry.
The Seaworld Express Ferry Co., Ltd headquartered in Mokpo, Jeonnam province, it has been the No.1 passenger ship company in Korea for more than 20 years.
As a result of the study, I found that the success factor of this company is based on the management philosophy of founder Hyuk-Young Lee, who has demonstrated servant leadership based on a stable financial structure. Chairman Lee’s main management philosophy is summarized into four categories: trust management accompanied by customers and employees, safety-first management, service and social responsibility-oriented management, and innovative management preparing for change and the future. This study analyzed the success factors and management philosophy of the Seaworld Express Ferry Co., Ltd., which leads the coastal passenger transportation industry, and suggested a desirable direction for the development of shipping management.