뷰티산업 프랜차이즈의 내부마케팅이 직무만족, 직무몰입 및 직무성과에 미치는 영향 연구

• 영문명: The Influence of Internal Marketing on Job satisfaction, Job Commitment and Job Performances in Beauty Franchises: Focusing on skin care service workers
• 발행기관: 한국인체미용예술학회
• 저자명: 김현주(Hyun-Joo Kim) 임대진(Dae-Jin Lim)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제22권 제4호, 105~121쪽, 전체 17쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2021.12.20

영문 초록

This study attempted to investigate the influence of internal marketing on cosmetologists’ job satisfaction, job commitment, and job performance in beauty franchises, which are highly dependent upon human resources and have a goal of enhancing their competitiveness. A questionnaire survey was performed among 500 workers from beauty franchise stores from November to December 2017. Among 413 questionnaires returned, 320 copies, excluding poorly answered ones, were used for final analysis. The collected data were analyzed by frequency analysis, factor analysis, correlation analysis, and reliability, using SPSS 22.0. In addition, confirmatory factor analysis and structural equation modeling were conducted with AMOS 21.0, and the results found the following: First, as compensation system, support from the management and empowerment were higher, job satisfaction increased. Second, when education & training and compensation rose, job commitment was higher. Third, as job satisfaction improved, job commitment increased. Fourth, when job satisfaction was higher, job performance was greater. Fifth, as job commitment rose, job performance increased. The implications of this study are as follows: First, according to confirmatory factor analysis, the compensation system was the highest, followed by empowerment and support from the management in terms of explanatory power. In other words, it is required to suggest a human resources management plan by factor during human resources management strategy planning. Second, because education & training affected job commitment, there is a necessity to provide self-development programs. Third, it is necessary for beauty franchise owners to understand the importance of human resources development and become active in investment and assistance.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 내용 및 방법

Ⅳ. 결과 및 고찰

Ⅴ. 결론 및 제언

키워드

뷰티산업 내부마케팅 직무만족 직무몰입 직무성과 Beauty Industry Internal Marketing Job Satisfaction Job Commitment Job Performances