A Study on the Customer-based Pricing Approach for Railway Fare of Express Trains

• 발행기관: 동아시아경상학회
• 저자명: 김규배(Gyu-Bae KIM) 강성욱(Sung-Wook KANG)
• 간행물 정보: 『East Asian Journal of Business Economics』Vol.9 No.4, 93~102쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.12.31

영문 초록

Purpose – Among the various pricing approaches that can be used to set fares for express trains, this study explores a method of utilizing a customer-based pricing approach. The purpose of this study is to figure out how to apply the customer-based pricing approach to setting fares for new railway services using express trains. Research design, data, and methodology – This study was conducted through a literature review and case studies. In the literature review, we performed an overview of three approaches to pricing and then examined the customer-based pricing approach and the methods of its application. In the case studies, we investigated how a customer-based pricing approach can be applied to determining the fares for railway services. Result – There have also been studies using a customer-based pricing approach to set railway service rates, which have applied the concepts of customer-based pricing such as demand, elasticity, value and willingness to pay. The customer-based approach can be actively used in conjunction with other pricing approaches for setting fares of new railway services. Conclusion – This study demonstrates that a customer-based pricing approach can be useful when making decisions about railway fares. By applying a customer-based pricing approach to setting fares for new railway services using express trains, railway operators can utilize new service rates and increase the profitability of the railway business.

목차

1. Introduction

2. Literature Review

3. Case Study

4. Conclusions

References

키워드

Railway Service Customer-based Pricing Demand Willingness to Pay