포스트코로나 시대 강원지역 관광회복을 위한 정책 방안

• 영문명: The Tourism Recovery Policy Plans for Gangwon Province in Post Covid-19 Era
• 발행기관: 한국해양관광학회
• 저자명: 채용식(Chae, Yong-Silk) 류시영(Ryu, Si-Young)
• 간행물 정보: 『해양관광연구』제14권 제2호, 117~133쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.08.31

영문 초록

The COVID-19 has effects on the social environment including daily life and tourism industry. The purpose of this study is to explore tourism recovery policies in preparation for the post COVID-19 era. To this aim, literature review of previous research and case study on hybrid event was conducted. And It also explores to overcome the Pandemic era and suggest policy plans to revitalize local tourism. From the critical review of previous research and case study, 7 suggestions were identified as tourism recovery policies for Gangwon Province in post COVID-19 era. Differentiation strategies consist of 1) Respect the basic value of tourism, 2) Building an alternative tourism and new-normal tourism ecosystem, 3) Development of open tourist destinnaion, 4) Personalized tourism information service provision, 5) Restructuring the local tourism governance, 6) Implementation of IMC(integrated marketing communication strategy), 7) Development of marine leisure tourism products and contents. This study is expected to help policy makers understand post COVID-19 tourism in local government. Based on the analysis of previous studies, limitations and future research directions are also discussed.

목차

Ⅰ. 서론

Ⅱ. 이론 및 정책고찰

Ⅲ. 코로나19 시대 비대면 축제사례 및 관광환경 변화

Ⅳ. 뉴 노멀시대 대비 강원지역 관광 활성화 방안

Ⅴ. 결론

키워드

코로나19 포스트코로나 관광회복 하이브리드 축제 COVID-19 Post COVID-19 Tourism Recovery Hybrid Event