숙박예약플랫폼 서비스품질이 사용의도에 미치는 영향

• 영문명: A Study of Service Quality of Lodging Online Platform on Intention to Use – Focusing Trust transfer
• 발행기관: 한국해양관광학회
• 저자명: 여순심(Yeo, Soon-Sim)
• 간행물 정보: 『해양관광연구』제14권 제2호, 135~152쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.08.31

영문 초록

The purpose of this study is to identify the effect of service qualities of lodging online platform on trust towards the platform and accommodations along with the relationship on intention to use. Data was collected from those who had experienced any kind of online platforms for accommodation reservation and information search from May 1 to 31, 2021 via online survey. Applying an exploratory factor analysis, service qualities of lodging online platform were divided into three factors; economics, privacy, informativeness. The finding reveals a positive influence of economics, privacy, and informativeness on trust towards lodging online platform and accommodations on the platform. In addition, trust about lodging online platform turned out to transfer to accommodations. Several implications and suggestions to improve users’ intention to use logding online platform were discussed at the last part of the paper.

목차

Ⅰ. 서론

Ⅱ. 이론적 연구

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론과 제언

키워드

숙박예약플랫폼 서비스품질 신뢰전이 사용의도 Lodging Online Platform Service Quality Trust Transfer Intention to Use