한국 아파트 분양시장에서의 시장선점효과

• 영문명: First Mover Advantage of Apartment Sales Market in Korea
• 발행기관: 한국부동산정책학회
• 저자명: 조미애(Cho, Mi-Ae) 백성준(Baek, Sung-Joon)
• 간행물 정보: 『부동산정책연구』제20집 제2호, 105~120쪽, 전체 16쪽
• 주제분류: 사회과학 > 정책학
• 파일형태: PDF
• 발행일자: 2019.09.20

영문 초록

Apartment sales ratio is an important factor in marketing policy and housing development projects. In actual real estate market the first mover advantage is said to be a quite pronounced situation but in academic sphere empirical analysis has not been executed. We investigated the competition and performance of Apartment sales by analyzing 115 apartment development projects in Korea. We supposed that there be the advantage of the first supplier at the surrounding similar living area in view of apartment sales ratio and verify that assumption. We found that the lead-days are an influential factor on enhancing sales ratio. Especially in earlier period of project the result is clear. The results of 1 month after start-up are stronger than those of 3 month.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 시장선점효과 실증 분석

Ⅳ. 결론

참고문헌

키워드

Apartment Sales Ratio Sales Marketing First Mover Advantage Determinant Factor of Sales Ratio