서비스 디자인 관점에서 어촌민박 비즈니스 모델에 관한 연구

• 영문명: A Study on the Business Model from the Service Design Perspective for Fishing Villages Homestay
• 발행기관: 한국해양비즈니스학회
• 저자명: 이서구(Seo-Gu Lee) 김정태(Jung-Tae Kim)
• 간행물 정보: 『해양비즈니스』제48호, 145~171쪽, 전체 27쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2021.04.30

영문 초록

The purpose of this study is to present a business model in which the methodology from the perspective of service design, which is expanding into the public domain, is applied to fishing villages and to assess the possibility of its success. In order to present a business model for fishing villages, based on the results of field surveys, virtual personas were set as users and operators of fishing villages, and each customer journey map was analyzed. As a result, it was found that the common pain point felt in the process of each persona s experience was cleaning of the accommodation, especially hygienic bedding. Accordingly, based on the model for revitalization of fishing villages, which was suggested based on the sharing economy in previous studies, “shared washing” of fishing villages was discovered and presented as a business model.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 선행연구 고찰

Ⅳ. 비즈니스 모델 제시

Ⅴ. 결론

참고문헌

Abstract

키워드

서비스 디자인 비즈니스 모델 어촌민박 공유 세탁 Service Design Business Model Fishing Village Homestay Shared Washing