중국 자동차 산업의 경쟁전략과 성과에 대한 탐색적 연구

• 영문명: An Exploratory Study of Competitive Strategy and Performance in Chinese Automotive Industry
• 발행기관: 강원대학교 경영경제연구소
• 저자명: 친즈민(Zhi-Min Qin) 허문구(Moon-Goo Huh)
• 간행물 정보: 『아태비즈니스연구』제12권 제2호, 61~79쪽, 전체 19쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2021.06.30

영문 초록

Purpose - The purpose of this study was to analyze the impact of a company s competitive strategy on corporate performance in the highly competitive Chinese automotive industry. Design/methodology/approach - This study collected 14 survey data from automotive companies in China which be listed more than one year. We chosen the exploratory study with deriving research assignments, and the final research results are presented as propositions to proceed with the study. Findings - First, in the Chinese automobile industry, a company s competition strategy has a positive impact on corporate performance. and also the Differentiation strategy and the Low-cost strategy both have a positive impact on corporate performance. In addition, a company pursuing the Differentiation strategy that it would achieve better corporate performance than a company pursuing the Low-cost strategy. Second, it has been shown that the hybrid strategy rather than the pure strategy in the Chinese automobile industry can achieve higher corporate performance. Research implications or Originality - First, the type of competitive strategy in Chinese automotive industry were identified through the original strategies presented by Porter and Murray, and the impact of the Low-cost and the Differentiation strategies on corporate performance was analyzed. Second, contributing to the study of pure and hybrid strategies that are still under discussion now. Third, it also suggested practical implications that companies in China s automotive industry should pursue cost or differentiation advantages to secure competitive advantage.

목차

Ⅰ. 연구목적

Ⅱ. 이론적 배경과 연구과제

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 토의 및 결론

키워드

Chinese Auto Industry Competitive Strategies Firm Performance Hybrid Strategy Pure Strategy