경주 MICE 복합지구 성공요인에 관한 만족도 연구: MICE

• 영문명: A Study on Satisfaction with the Success Factors of Gyeongju MICE Complex District: Comparison between MICE Participants and MICE Alliance
• 발행기관: 한국무역연구원
• 저자명: 장문혜(Wen-Hui Zhang) 가마나무(Gamanamu) 최정자(Jeong-Ja Choi)
• 간행물 정보: 『무역연구』제17권 제2호, 573~585쪽, 전체 13쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2021.04.30

영문 초록

Purpose - The purpose of this study is to compare and analyze satisfaction with the success factors of MICE complex district around Gyeongju Hwabaek International Convention Center towards MICE participants and alliance members in Gyeongju, and then derive implications for suggesting a Gyeongju-type MICE complex district. Design/Methodology/Approach - In this study, a total of 250 questionnaires were collected from 150 MICE participants participating in MICE held at the Gyeongju Hwabaek International Convention Center(HICO) in 2020 and 100 alliance members around HICO. Valid Data of 135 participants and 94 alliance members. IPA and T-test were utilized to compare satisfaction levels with the success factors of MICE complex district between the two groups. Findings - First, the factors with low satisfaction level in common with the two groups are ‘concert hall’, ‘entertainment facilities’, and ‘large shopping centers’. Second, there existed differences between the two groups in satisfaction with ‘exhibition and convention facilities’ , ‘large shopping centers’, ‘concert hall’, ‘transportation and information systems’, ‘entertainment facilities’, and ‘special local tour experiences’. Research Implications - Accordingly, while a successful Gyeongju-type MICE complex district should be supplemented with MICE infrastructures including exhibition and convention facilities, entertainment facilities, and large-scale stores around the center, such as shopping centers and outlets, quality of multiple convention services including performances in concert halls, transportation and information systems and special local tour experiences need to be improved.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석 결과

Ⅴ. 결론

키워드

IPA MICE Alliance MICE Complex District MICE Industry MICE Participants