A study on the deployment status and development plan of retail technology

• 발행기관: 한국4차산업학회
• 저자명: Se-Jin KIM Sang-Youn LEE
• 간행물 정보: 『4차산업연구』제1권 제1호, 23~29쪽, 전체 7쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2021.03.31

영문 초록

Purpose – Faced with the great change of the 4th industrial revolution and the addition of the COVID-19 pandemic, great confusion and crises are occurring in the retail environment as well. The purpose of this study is to suggest the necessity of establishing a methodology for applying retail tech to offline distribution channels in crisis. Research design, data, and methodology – After examining the recent developments of representative fields to which retail technology is applied, it is rearranged through consideration through previous studies. Result – The retail industry must transform into digital commerce through digital transformation. According to the development of retail technology, the distribution industry is at a time of change from the stage of brokering product and service transactions to a structure that creates value based on information on production and consumption. The business model of the distribution industry must be converted to a platform business model in which both consumers and producers become users. Conclusion – In-depth analysis of the cases has not been conducted, and there are limitations in that the development is somewhat insufficient due to insufficient prior research data. However, it is meaningful to suggest the necessity of finding a methodology for applying retail technology to overcome the crisis of offline retailers through quantitative research on the retail technology area.

목차

1. Introduction

2. Growth of Untact Business

3. Advances in Retail Technology

4. Conclusion

References

키워드

Retail Tech High-tech retail store Retail technology Smart retailing Shopper marketing