공유경제 환경에서 차량 공유서비스 활용에 영향을 미치는 요인에 관한 연구

• 영문명: A Study on Factors Affecting the Utilization of Vehicle Sharing Service in the Sharing Economy Environment : Focusing on the Analysis of Didi Chuxing Case in China
• 발행기관: 한국IT서비스학회
• 저자명: 윤민석(Min-Suk Yoon) 판찬(Can Pan) 곡민(Min Qu)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제20권 제2호, 147~166쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2021.04.30

영문 초록

As vehicle sharing service is being widely used in China. The sharing economy appeared to be a way to make people s lives more convenient and to utilize limited resources efficiently. Sharing economy companies have created an app to satisfy users’ needs with providing more benefits. Although research on vehicle sharing services has been continuously conducted at the level of the sharing economy, there are not many empirical studies related to the perception of the sharing economy from the consumer s point of view. In this sense, this study considered the perceived relationship benefits (social benefits, economic benefits, psychological benefits, and functional benefits) of Didi chuxing service as the key independent variables influencing users’ confirmation and satisfaction, And suggests that users’ confirmation and satisfaction are the key determinants of Didi continuance intention. To test the proposed research model, this study conducted structural equation model using 268 data collected on the users who have experience of Didi service. According to the empirical analysis results, This study verifies that: First, social benefits, economic benefits, psychological benefits, and functional benefits are determinants of user’s satisfaction. Second, expectation confirmation depends on economic benefits, psychological benefits, functional benefits and social influence, meanwhile, social benefit has no effect on expectation confirmation. Third, expectation confirmation is proved to be a positive predictor of users’ satisfaction. Finally, this results indicate that continuous use intention is determined by users’ satisfaction.

목차

1. 서 론

2. 이론적 배경

3. 연구모형과 가설

4. 실증분석

5. 결 론

참고문헌

키워드

Relational Benefits Expectation Confirmation Social Influence Users’ Satisfaction Intention of Continuous use