마케팅과 풍수지리에 관한 고찰

• 영문명: A study on the Marketing and Feng-Shui
• 발행기관: 한국유통과학회
• 저자명: 황화철(Hwang Hwacheol)
• 간행물 정보: 『한국유통과학회 학술대회 논문집』중국청도과기대학 공동 국제학술대회, 219~233쪽, 전체 15쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2006.07.01

영문 초록

  The most important two decision-makings which a retail store owner face require which place of the store should geographically be established and which stock should be properly placed on the shelves.
  The problem of geographic positioning is the decision-making for the store"s positioning and stock arrangement within the retail store is the decision-making for the placement store.
  In order to determine the positioning, the expected area should be analyzed so that the analysis of commercial area can usually be implemented in accordance with retail marketing strategy and therefore the sized of the potential market for example each distric"s clientele, competition and, a municipal community"s regulations, could be evaluated. But I contend that with only the size of potential market does not give an adequate answer to the problem of a store"s positioning. Through the estimation of commercial are in combination with feng-shui, the theory of divination based on topography, the store"s position could be selected, taking a positive energy, Gi.
  This thesis is the starting point of these trials. In the long run, the actual analysis of the study should be continued in a more scientific, systematic, statistical way.

목차

Abstract
Ⅰ. 서문
Ⅱ. 풍수지리의 이론적 바탕
Ⅲ. 점포위치와 풍수지리
Ⅳ. 결어
참고문헌