학술논문
The Mediating Role of Social Media in Tourism: An eWOM Approach
이용수 2
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Anish Kumar KAKIRALA Devinder Pal SINGH
- 간행물 정보
- 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 7 No.11, 381~391쪽, 전체 11쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2020.11.30
무료
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
This research article investigates the way eWOM in social media influences the formation of destination image through development of trust and satisfaction for the potential tourist. The research involved administering an 18-point questionnaire taking online reviews, tourist involvement, and eWOM, destination image components of trust and satisfaction as variables. Data was collected from 554 individuals forming a cross-section of social media users and analyzed using multi-variate techniques (Reliability, CFA, and SEM). Results indicate a positive and significant relationship between all except online review and destination trust and satisfaction. Indirect and direct effects indicate that eWOM fully mediates the relationship between destination satisfaction and involvement and partially mediates the relationship between destination trust and involvement. In the case of online reviews, eWOM acts as a full mediator between destination trust and destination satisfaction for the future traveler using social media. The study proposes that components of image vary depending upon the degree of involvement, volume online reviews and eWOM generated also termed as ‘virality’ and these in turn influence the intention to revisit or recommend a destination. The study highlights its utility for National Tourist Organizations (NTOs) and online travel intermediaries to enhance destination marketing efforts.
목차
1. Introduction
2. Literature Review
3. Research Methodology
4. Results
References
해당간행물 수록 논문
- Impact of Big Five Model on Leadership Initiation in Critical Business Environment Among Marketing Executives
- Factors Affecting Job Pursuit Intention in Hotel Industry in Ho Chi Minh, Viet Nam
- Assessing Bank Competition in Nepal Using Panzar-Rosse Model
- Modeling and Forecasting Saudi Stock Market Volatility Using Wavelet Methods
- Entrepreneurship Determines Public Empowerment through Good Governance and Public Service Quality
- Social Engagement Network and Corporate Social Entrepreneurship in Sido Muncul Company, Indonesia
- Evaluation of Key Success Factors for Web Design in Taiwan’s Bike Case Study
- Influence of the Green Leadership Toward Environmental Policies Support
- The Effect of Marketing Activities on the Brand Recognition, Brand Familiarity, and Purchase Intention on the SNS of Franchise Companies
- Effect of Ownership Structure on Bank Diversification and Risk-Taking Behavior in Bangladesh
- Roles of Capital Adequacy and Liquidity to Improve Banking Performance
- The Mediating Role of Social Media in Tourism: An eWOM Approach
- Corporate Governance and Value Relevance in Indonesia Manufacturing Companies
- External Debt and Economic Growth: A Dynamic Panel Study of Granger Causality in Developing Countries
- The Influences of Participatory Management and Corporate Governance on the Reduction of Financial Information Asymmetry: Evidence from Thailand
- Ki Hadjar Dewantara Leadership Concept Development as a Sustainable Shareholder Value Driving Force
- The Performance of Private Wealth Management in Indonesia
- Causal Factors Affecting Mobile Banking Services Acceptance by Customers in Thailand
- Islamic Leadership, Islamic Work Culture, and Employee Performance: The Mediating Role of Work Motivation and Job Satisfaction
- Determinants of Indonesian Islamic Rural Banks’ Profitability: Collusive or Non-Collusive Behavior?
- A Grey MCDM Based on DEMATEL Model for Real Estate Evaluation and Selection Problems: A Numerical Example
- The Determinants of Foreign Exchange Reserves: Evidence from Indonesia
- Opinion Shopping, Prior Opinion, Audit Quality, Financial Condition, and Going Concern Opinion
- A Multi-Group Analysis of Risk Management Practices of Public and Private Commercial Banks
- The Impact of Debt on Corporate Profitability: Evidence from Vietnam
- Factors Influencing Purchase Intention on Private Label Products
- The Effects of Contestability of Control on Korean’s Firm Performance
- The Impact of Internal Audit Quality on Financial Performance of Yemeni Commercial Banks: An Empirical Investigation
- Application of Total Quality Management in Developing Quality Assessment Model: The Case of Vietnamese Higher Education
- The Effect of Covid-19 Pandemic on the Adoption of Internet Banking in Indonesia: Islamic Bank and Conventional Bank
- Antecedents of Organic Food Products Intention and Behaviors: Evidence from Vietnam
- The Implementation of Sustainable Manufacturing Practice in Textile Industry: An Indonesian Perspective
- Bank Credit, Trade Credit and Growth of Listed Agricultural Firms in Vietnam
- Prioritizing Service Supply-Chain Performance Measures Using Multi-Criteria Decision-Making Methodologies
- Factors Affecting the Market Share of Retailers: Evidence from Vietnam
- Determinants of Economic Growth in Indonesia: A Dynamic Panel Model
- The Role of Narrative Transportation in Web Series as Branded Entertainment
- Effect of CAMELS Ratio on Indonesia Banking Share Prices
- The Effect of Brand Image, Brand Love on Brand Commitment and Positive Word-of-Mouth
- The Rubber Pricing Model: Theory and Evidence
- Fair Competition: The Concept of Regulation in the Sharing Economy
- Corporate Governance and Firm Performance: An Empirical Study from Indonesian Manufacturing Firms
- Corporate Social Responsibility and Unsecured Debt: Evidence from China
- Factors Influencing the Implementation of Non-profit Organization Financial Statements of Political Parties: Evidence from Indonesia
- Risk Factors Affecting Equipment Management in Construction Firms
- Linking Emotional Brand Attachment and Sales Promotion to Post-Purchase Cognitive Dissonance: The Mediating Role of Impulse Buying Behavior
- Empowering Leadership and Individual Creativity: The Mediation Role of Psychological Empowerment in Facing Covid-19 Pandemic
- Board Structure and Likelihood of Financial Distress: An Emerging Asian Market Perspective
- Capital Market Volatility MGARCH Analysis: Evidence from Southeast Asia
- Factors Affecting Consumer Goods Buyers’ Choice in E-Commerce Sites: Evidence from Vietnam
- The Impact of the Bank Regulation and Supervision on the Efficiency of Islamic Banks
- Validating the Entrepreneurial Intention Model on the University Students in Saudi Arabia
- Exploring the Nature of Whistle Blowing in Organizations in Asia: An Integrative Perspective
- Entrepreneurial Performance: The Role of Literacy and Skills
- Social Media Adoption in SMEs Impacted by COVID-19: The TOE Model
- Service Innovation Strategic Consensus: A Lesson from the Islamic Banking Industry in Indonesia
- Board Governance and Bank’s Performance: Does Size Matter?
- Ambidextrous Innovation in Mediating Entrepreneurial Creativity on Firm Performance and Competitive Advantage
- Factors Influencing the Decision of Vietnamese Students to Study English in the Philippines
- Behavioral Intention to Accept and Use Banking Service
- The V-Shaped Disposition Effect in the Stock Exchange of Thailand
- Knowledge Sharing Among Accounting Students: An Exploratory Study
- Influences of External Factors on Business Performance of Domestic Animal Feed Enterprises in Vietnam
- The Influence of Financial Inclusion on MSMEs’ Performance Through Financial Intermediation and Access to Capital
- An Analysis of Vietnamese Bank Productivity Change in the Time of Restructuring
- The Impact of Ownership Structure on Listed Firms’ Performance in Vietnam
- Factors Affecting Innovative Work Behavior: Mediating Role of Knowledge Sharing and Job Crafting
- The Impact of COVID-19, Day-of-the-Week Effect, and Information Flows on Bitcoin’s Return and Volatility
- Effects of Financial Rewards, Parents and Peers, and Benefits and Costs on Choosing Accounting Career: A Global Perspective
- ASEAN Corporate Governance Scorecard: Sustainability Reporting and Firm Value
- The Effect of Contextual Factors on Resistance to Change in Lean Transformation
- What Causes Children to Work in Indonesia?
- Migration and Economic Inequality in Indonesia: Longitudinal Data Analysis
- Political Connections and CSR Disclosures in Indonesia
- Training-Effectiveness and Team-Performance in Public Organization
- Fiscal Decentralization, Corruption, and Income Inequality: Evidence from Vietnam
- Optimum Board Size to Achieve Optimal Performance in Indonesia
- Public Debt and Economic Growth Nexus in Malaysia: An ARDL Approach
- How Have Indian Banks Adjusted Their Capital Ratios to Meet the Regulatory Requirements? An Empirical Analysis
- Critical Drivers and Barriers of Corporate Social Responsibility in Saudi Arabia Organizations
- Does Earnings Quality Affect Companies’ Performance? New Evidence from the Jordanian Market
- Stock Price Co-movement and Firm’s Ownership Structure in Emerging Market
- Determinants of Firm Value and Profitability: Evidence from Indonesia
- Factors Affecting Corporate Investment Decision: Evidence from Vietnamese Economic Groups
- Factors Affecting Capital Structure of Listed Construction Companies on Hanoi Stock Exchange
- Determinants Influencing Consumers Purchasing Intention for Sustainable Fashion: Evidence from Ho Chi Minh City
- Monetary Policy Independence and Bond Yield in Developing Countries
- The S-Shaped Relationship Between Internationalization and Performance: Empirical Evidence from Laos
- The Influence of Individual Characteristics, Training Content and Manager Support on On-the-Job Training Effectiveness
- Role of ABAS and Bureaucratic Reformation in Improving Governmental Financial Performance Through Financial Decision Making
- Economics During Global Recession: Sharia-Economics as a Post COVID-19 Agenda
- Role of Information Sharing on the Impact of Foreign Banks’ Penetration on Banking Competition
- Characteristics of Quality of Work Life on Employees at Consultant Company in Indonesia
- CEO Characteristics and Firm Performance: A Study of Saudi Arabia Listed Firms
- Factors Affecting Financial Leverage: The Case of Vietnam Firms
- Effect of Corporate Governance on Corporate Social Responsibility Disclosure: Empirical Evidence from Vietnamese Commercial Banks
- Analysing Productivity Change in Vietnamese Garment Industry Using Global Malmquist Index
- Determinants of Liquidity of Listed Enterprises: Evidence from Vietnam
- Commodity Prices, Tax Purpose Recognition and Bitcoin Volatility: Using ARCH/GARCH Modeling*
- The Interaction between Labor Productivity and Competitiveness in Vietnam
- The Determinants of Listed Commercial Banks’ Profitability in Vietnam
- Influence of Components of Internal Control on the Effectiveness of Internal Control: Evidence from Transport Construction Enterprises in Vietnam
- Expiration-Day Effects on Index Futures: Evidence from Indian Market
- Current Trends and Future Directions on Women CEOs/CFOs and Financial Reporting Quality
- The Interaction Between Debt Policy, Dividend Policy, Firm Growth, and Firm Value
- Do Real Interest Rate, Gross Domestic Savings and Net Exports Matter in Economic Growth? Evidence from Indonesia
- The Effect of Service Quality and Value of Five-Star Hotel Services on Behavioral Intentions with the Role of Consumer Satisfaction as Mediator
- How Investment Deposits at Islamic and Conventional Banks Effect Earnings Per Share?
- Success Factors Affecting Internationalization Process of Large Vietnamese Companies: A Conceptual Framework
- Factors Influencing Environmental Accounting Information Disclosure of Listed Enterprises on Vietnamese Stock Markets
- The Impact of Information Technology on Organizational Performance: The Mediating Effect of Organizational Learning
- Factors Associated with Middle Managers’ Work Motivation: Evidence from SMEs in Vietnam
참고문헌
관련논문
경제경영 > 경제학분야 NEW
- A Case Study on the Paradigm Shift to Digital Logistics Platform: The Case of Maersk
- Extended Technology Acceptance Model for Enhanced Distribution Strategies to Online Learning: Application of Phantom Approach
- Forecasting the Business Performance of Restaurants on Social Commerce
최근 이용한 논문
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!