An Exploratory Research on Country-of-Origin and Its Impact on the UAE Consumers Buying Decisions

• 발행기관: 한국유통과학회
• 저자명: Rajasekhara Mouly POTLURI Sophia JOHNSON
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 7 No.9, 455~466쪽, 전체 12쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2020.09.30

영문 초록

The purpose of the paper is to explore the country-of-origin (COO) influence on the buying decisions of the United Arab Emirates (UAE) consumers. The collected data from 370 consumers were summarized and coded by using Software R Studio and Microsoft Excel. The independent variables were analyzed and tested for their significant impact on the dependent variable, final buying decision of the product/service based on its country of origin. The selected hypotheses tested by administering the Kruskal-Wallis (K-W) hypothesis testing technique. The researchers identified that UAE consumers buying decisions influenced mainly by the country of origin of the products and services. The demographic variables like age, education, country of origin influential factors, country of choice was not displaying any significant impact on the buying decisions of consumers. The survey is limited to cover the general consumers of the country who are randomly selected from Dubai and Sharjah emirates. The study is beneficial to all the types of marketers, including domestic and international companies, who have plans to know the exact influence on consumers’ buying decisions. The present research paper is original and provides empirical evidence on the country of origin’s impact on the buying decisions of different products/services in the UAE.

목차

1. Introduction

2. Literature Review

3. Research Methods

4. Results and Discussion

5. Managerial Implications

6. Conclusion, Limitations, and Directions for Future Research

References

키워드

Country-of-Origin Buying Decisions UAE Consumers Kruskal-Wallis Testing Technique United Arab Emirates