Socio-Economic Factors and Rural Competitive Advantage: The Moderating Role of Economic Literacy

• 발행기관: 한국유통과학회
• 저자명: Hendra RUSTANTONO Budi Eko SOETJIPTO Wahjoedi WAHJOEDI Sunaryanto SUNARYANTO
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 7 No.8, 151~159쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2020.08.30

영문 초록

This study aims to determine the factors influencing the community behavior in improving competitive rural tourism as well as understanding the role of economic literacy in mediating socio-economic indicators and rural competitive advantage. This research followed an explanatory research to examine the relationship between variables including socio-economic variables and rural tourism competitive advantage. The data was gathered by conducting observations and interviews with tourism businesses;stakeholders;and the local village government;and related agencies as respondents. Furthermore;the data were analyzed following inductive and descriptive statistics. The findings indicated that;from all variables used;solely the environmental impact variable did not affect economic literacy and the competitive advantage of rural tourism. The moderating variables showed that the economic literacy mediates the economic impact on rural tourism competitive advantage. In addition;socio-cultural impacts on rural competitive advantage tourism;and the stakeholder involvement affects rural competitive advantage tourism. However;economic literacy failed in mediating between environmental impacts on rural competitive advantage tourism. This is due to the increasing understanding of the economy of the community around the tourist attractions it will increase the business around the tourist attractions that have an impact on environmental damage around the tourist attractions.

목차

1. Introduction

2. Literature Review

3. Research Methodology

4. Results and Discussion

5. Conclusions

References

키워드

Rural Competitive Advantage Tourism Economic Literacy Socio-Economic Impact Structural Equation Model