비주얼 머천다이징 관점에서의 무인 편의점 운영시스템에 관한 연구

• 영문명: A Study on the Unmanned convenience Store Operation System from the Viewpoint of Visual Merchandising
• 발행기관: 한국유통과학회
• 저자명: 서정화(Jung-Hwa Seo) 양회창(Hoe-Chang Yang) 박철주(Chul-Ju Park) 윤명길(Myoung-Kil Youn)
• 간행물 정보: 『산경연구논집(JIDB)』Volume.9 No.12, 45~53쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2018.12.30

영문 초록

Purpose - The purpose of the study was to investigate operation system of current convenience store and competing retail store and to find out development of unattended convenience store. Operators can save labor cost and solve labor seeking when opening shop under suitable environment and commerce area, and assure of employee’s safety. Customers are allowed to select commodity comfortably without disclosure of face and to shorten standby time at simple store opening, buying and paying and to produce convenient living environment by financing, delivery and goods control. This study examined effect and problems of operation of existing and unattended convenience store from point of view of visual merchandising to find out model of unattended convenience store and to strengthen competitiveness of convenience store business. Research design, data, and methodology - Research procedure of accomplishment of goal of the study was: The study investigated state of distribution business, and role and definition of VMD. First, VMD played an important role of promotion and competitiveness of unattended convenience stores. Second, the author investigated research and cases of unattended convenience stores 14 months, that is to say, from August 15, 2017 to October 15, 2018. Third, the author investigated on-the-spot three of common convenience stores, three of unattended convenience stores and three of retailers one month, that is to say, June 1, 2018 to July 1, 2018. The subject was convenience stores and retailers selling similar type of products at Seoul and metropolitan area. Results - Layout, selling place, brand identity, goods assortment, authentication system, product information cognition and control, buying and payment system, security system, salesmen, promotion and other services should be improved from point of view of merchandising. Structure, furniture, lighting, voice, façade, VP, PP, IP and POP should be developed. Conclusions - Unattended convenience st

목차

1. 서론

2. 이론적 배경

3. 연구방법론

4. 연구 결과

5. 무인 편의점 운영시스템 개선 방안

키워드

Visual Merchandising(VMD) Unmanned Convenience Store Operation System Retail Distribution Channel