Study on the Competitiveness Evaluation of Urban Cultural Tourism Creative Industry in Pan-Yangtze River Delta

• 발행기관: 한국유통과학회
• 저자명: Shao Mengmeng
• 간행물 정보: 『산경연구논집(JIDB)』Volume.9 No.12, 15~21쪽, 전체 7쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2018.12.30

영문 초록

Purpose - In order to improve the comprehensive competitiveness of cultural tourism creative industries in the region, different grade cities should adapt to local conditions and differentiated development as the angle. It can promote the optimization of regional tourism industry structure, and make relevant suggestions accordingly. Research design, data, and methodology - Based on the characteristics of cultural tourism creative industry, 24 indicators are selected from four aspects. The comprehensive competitiveness evaluation index system of cultural tourism creative industry is constructed. The essay use factor analysis to quantitatively evaluate 27 cities in the Pan-Yangtze River Delta, and use cluster analysis to classify the competitiveness of cultural tourism creative industries in each city into five types. Results - The results of cluster analysis show that the whole area presents five kinds of step-like features, which are mature leading type, the advantageous development type, comparatively advantageous type, well-grounded type and difference-promotion type. Conclusions - The factor analysis method was used to quantitatively evaluate 27 cities in the Pan-Yangtze River Delta, and cluster analysis was used to classify the cultural tourism creative industry competitiveness of each city into fives type city. Based on the differentiation of cultural tourism creative industry competitiveness and 27 cities in the Pan-Yangtze River Delta, the relevant strategies were proposed.

목차

1. Introduction

2. Research Area, Indicator System Construction and Data Source

3. Empirical Analysis of the Competitiveness of Cultural Tourism Industry in the Pan-Yangtze River Delta

4. Cluster Results and Classification of the Competitiveness of Urban Cultural Tourism Creative Industry in Pan-Yangtze River Delta

5. Conclusion and Suggestion

키워드

Cultural Tourism Creative Industry Factor Cluster Analysis Competition 27 Cities In The Pan-Yangtze River Delta