A Study on the Effect of Service Quality, Consumer Empathy and Shopping Value on Curation Commerce Satisfaction*

• 발행기관: 한국유통과학회
• 저자명: Min-Jung KANG
• 간행물 정보: 『유통과학연구(JDS)』제18권 제6호, 5~14쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2020.06.30

영문 초록

Purpose: This study was based on curation commerce that has been rapidly developing. It looked into the effect of curation commerce’s quality of service factors (information quality, information interest quality, interaction quality, and personalization quality) on satisfaction and the mediating effect of consumer empathy and shopping value between service qualities and consumers’ satisfaction with curation commerce. Research design, data, and methodology: The survey was conducted on 273 consumers who used Chinese curation commerce services. The research data was analyzed using the Smart PLS 3.0 program. The empirical analysis was conducted with reliability and validity analyses of the questionnaire and hypothesis test. Results: As a result, only the quality of information had a direct impact on satisfaction. The remaining service quaility factors (information interest quality, interaction quality, and personalization quality) were found to affect satisfaction through utilitarian value or consumer empathy. Conclusions: This study is meaningful in that it selected the service quality factors experienced by consumers about curation commerce services in line with the bright market prospects of curation services. In addition, the significance of this study was to reveal the psychological mechanism of the process in which the quality of service reaches consumer satisfaction.

목차

1. Introduction

2. Literature Review

3. Research Hypothesis and Methods

4. Empirical Analysis Results

5. Conclusion

References

키워드

Curation Commerce Service Quality Shoppig Value Consumer Empathy