The Impact of Product Quality, Price, and Distribution on Satisfaction and Loyalty

• 발행기관: 한국유통과학회
• 저자명: Muhammad YUSUF NURHILALIA Aditya Halim Perdana Kusuma PUTRA
• 간행물 정보: 『유통과학연구(JDS)』제17권 제10호, 17~26쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2019.10.30

영문 초록

Purpose - This research investigates the old marketing mix approach to satisfaction and loyalty from the perspective of research subjects of Samsung brand smartphone cases through empirical testing involving product quality, price, distribution channel variables as antecedent variables. Research design, data, and methodology - This study emphasizes the empirical/quantitative concept by using a survey as a data collection tool. The number of samples used was 179 eligible respondents who used Samsung smartphone devices for more than five years. Statistical testing tools use PLS with several testing stages such as the classical assumption test to the hypothesis testing stage. Results - The nine hypotheses proposed, as many as two hypotheses were proposed, namely intervening relationships involving Price and Distribution channel variables on customer satisfaction and customer loyalty. Conclusions - Product quality is the essential component affecting customer satisfaction and loyalty while distribution channel is a complementary component that is no less important to measure the extent to which customer satisfaction expectations and customer loyalty are realized for the product quality of the products that have been produced and marketed. The price component is not the only reason to make consumers satisfied and loyal.

목차

Abstract

1. Introduction

2. Literature Review

3. Research Design and Measurement

4. Results and Discussion

5. Implication

6. Conclusion

References

키워드

Product Quality Price Distribution Channel Satisfaction Loyalty Samsung Product