The Effect of Mobile MMORPG Characteristics on Flow Experience and Performance

• 발행기관: 한국유통과학회
• 저자명: Jeonghoon LEE
• 간행물 정보: 『유통과학연구(JDS)』제17권 제8호, 35~44쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2019.08.30

영문 초록

Purpose - This study examines the changes in the mobile MMORPG market in recent years and the factors affecting the performance of mobile games through flow experience according to the characteristics of game content. Research design, data, and methodology - This study focuses on the fact that the cause of game use behavior changes is the flow experience which influences the duration of mobile game continuation. The flow experience and the influencing factors are divided into the relationship between first, second-leading factors, and lagged factors. Results - The user s sense of challenge, skillfulness, concentration, and reality influenced the flow experience as a leading factor influencing the performance of MMORPG games. On the other hand, fun and preference were found to be the outcomes of the flow experience. This is because the game content is experienced not through passive enjoyment but by intentionally enjoying the game content. The flow experience has a positive effect on the intention of continuous use as in the previous study. Conclusions - This study found that the flow experience of game users is necessary for continuous use by organizing relationships of flow experience in mobile MMORPG users gaming behavior.

목차

Abstract

1. Introduction

2. Literature Review

3. Methodology

4. Data and Results

5. Conclusion

References

키워드

Mobile Game MMORPG Challenge Skillfulness Concentration Reality Fun Preference Flow Experience Intent of Continuous Use