A Study on Performance Improvement and Perception Difference of SMEs Using TPB: Focusing on Corporate Ethical Responsibility Activities, Personal Characteristics and POS

• 발행기관: 한국유통과학회
• 저자명: Hoe-Chang YANG
• 간행물 정보: 『유통과학연구(JDS)』제17권 제8호, 57~66쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2019.08.30

영문 초록

Purpose - The purpose of this study is to elucidate the perception differences between CEOs and employees, and to derive a plan for improving performance by using theory of planned behavior (TPB) to enhance the competitiveness of SMEs exposed to various difficulties until recently. Research design, data and methodology - A total of 238 valid questionnaires were collected for CEOs and members of SMEs. In order to clarify the difference of perception, independent sample t-test and multi-group analysis using AMOS were conducted. Simple regression analysis and structural equation were used to confirm whether the theory of planned behavior was applied at the level of SME. Results - The CEO group is more aware of company’s ethical responsibility activities and organizational support than the group of employees, and collectivism contributes more to organizational development than individualism tendency. Also, the theory of planned behavior is applied to the SME level as well. Conclusion - This study suggest that CEOs need to accept the pluralism of their members for the development of SMEs. In addition, it is necessary to form a consensus on ethical responsibility activities that corporations are performing by supporting diverse strategies and members participation in management decision-making.

목차

Abstract

1. Introduction

2. Theoretical Background

3. Research Design

4. Empirical Analysis

5. Summary and Discussions

References

키워드

Performance Improvement Perception Difference SME TPB(Theory of Planned Behavior)