전통시장 내 소매업 경쟁구조에 관한 연구

• 영문명: A Study on Retail Competition Structure in Traditional Market
• 발행기관: 한국유통과학회
• 저자명: Chul-Sung Lee(이철성) Young-Ki Kim(김영기) Seung-Hee Kim(김승희)
• 간행물 정보: 『유통과학연구(JDS)』제16권 제6호, 55~63쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2018.06.30

영문 초록

Purpose – Our Research is a study on the competition structure between retailers in traditional markets. Specifically, this study examined the effects of SSM, commodity supply store, Hanaro mart, food mart and other mart in traditional markets on retail stores of small businesses. The purpose of this study is to provide a solution to the market encroachment of large retailers in traditional markets. Research design, data, and methodology – This study is based on the data of Market Survey of Traditional Market · Shopping Mall and Store Management in 2016 and Current status of SSM(Super SuperMarket), commodity supply store, Hanaro mart, food mart and other mart in the traditional market in 2017 conducted by Small Enterprise and Market Service. In this study, a multiple regression equation was constructed using the number of SSM, commodity supply store, Hanaro mart, food mart and other mart as an independent variable and sales, number of customers as a dependent variable for analysis. Results – The increase of SSM and commodity supply stores in the traditional market affects the sales decrease of the surrounding small merchants in the traditional market. This means that the SSM and commodity supply stores can lead to the decline of the traditional market. However, it has been found that the penetration of these companies in traditional markets does not affect the number of visitors. Second, Hanaro mart s entry into the traditional market has a negative impact on the sales and visitor numbers of the surrounding small-scale merchants. The increase in the number of food mart has a significant effect on the sales and the number of visitors to the small stores. The results of this study indicate that the food mart can contribute to the revitalization of traditional markets. Lastly, other mart with more than medium size were found to affect the sales of small stores, the number of visitors. Conclusions – We examines the competitive structure

목차

1. 서 론

2. 이론적 배경과 가설설정

3. 실증분석

4. 결론 및 제언

키워드

Retail Competition Traditional Market SSM(Super SuperMarket) Food Mart Other Mart.