The Performance of Franchisees from the Franchisor’s and Franchisee’s Intangible Assets

• 발행기관: 한국유통과학회
• 저자명: Young-Ho Kim Il-Hyun Bae Janghyun Kim
• 간행물 정보: 『유통과학연구(JDS)』제16권 제4호, 1~14쪽, 전체 14쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2018.04.30

영문 초록

Purpose – This study seeks to find out the factors affecting the performance of franchisees from the franchisor s and franchise s intangible assets. In order to explain the process, this study explores the concept of LMX, Relational Capital, and Decision Rights Delegation. Research design, data, and methodology – To verify the proposed hypotheses, a questionnaire survey was conducted for franchise store owners, and to test the hypotheses, structural equation modeling was established. Results – First, franchisor’s intangible assets affect the quality of LMX, but don’t affect the relational capital. And the quality of LMX affects the relational capital. In addition, the effect of delegation of decision rights on relational capital and the effect of relational capital on franchisee’s performance were significant. However, the effect of delegation of decision rights on franchisee’s performance wasn’t significant. Second, the intangible assets of the franchise have a positive effect on the quality of the LMX and the degree of delegation of decision rights, and the quality of the LMX has a positive effect on the delegation of decision rights. Conclusions – This study would suggest operational implications for the formation of vertical and horizontal relationships and the cooperation between the main members of the franchise business.

목차

1. Introduction

2. Theoretical Background

3. Hypothesis Setting

4. Hypothesis Testing

5. Conclusion

키워드

Franchise Industry Franchisor Franchisee Intangible Asset Leader-Member eXchange(LMX) Relational Capital Decision Rights Delegation