학술논문
How a Luxury Brand Can Enhance its Product Attractiveness in Retail Environment?
이용수 6
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Sungsook Ahn Jeonghoon Lee
- 간행물 정보
- 『유통과학연구(JDS)』제13권 제12호, 5~11쪽, 전체 7쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2015.12.30
무료
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국문 초록
영문 초록
Purpose – The purpose of this research is to investigate the influence of social status perception and interest in social issues on the authenticity perceived by consumers of the corporate social responsibility (CSR) activities of premium brands. Research design, data, and methodology – Behavioral experiments were performed to observe the impact of consumers’ social status perception and interest in social issues on their perceived authenticity of CSR motivation related to premium brands and consumer behavior. Results – We found that the possibility of social mobility and the degree of individuals’ interest in the environment and CSR enable them to reconsider the authenticity of CSR motivation, thereby having positive effects on purchase intention, willingness to recommend the product, and brand value. This research also showed that proactive customers who seek to move up the social ladder have a stronger interest in social issues such as the environment or CSR. Conclusions – Our research suggests that when conducting a consumer segmentation analysis for the launch of CSR products (products released for CSR), a positive mind-set toward social mobility serves as an effective criterion.
목차
1. Introduction
2. Literature Review
3. Research Design
4. Data and Results
5. Conclusion
References
해당간행물 수록 논문
- Analysis of Purchasing Recognition and Purchasing Characteristics of a Plum Purchaser
- How a Luxury Brand Can Enhance its Product Attractiveness in Retail Environment?
- Government Support for Entrepreneurship Damage to Small Retail Traders from Large Wholesalers’ Online Business Expansion
- A Study on Economic Impact Analysis of REITs Distribution Industry
- Evaluating Policy Priorities in Small Agricultural Cooperatives for Distribution Systems
- Factors Influencing Chinese Customers’ Selection of Health Care Service Countries
- Effect of Perceived Value on Memories, Attitudes, and Loyalty
- Capacity of Distribution Science and the Energy Distribution Role for Visegrád Group Cooperation
- Convergence of Consumer Hygiene Awareness on Coffee Smell, Price, and Shops, Customer Satisfaction, and Repurchases
- A Study on CSV of Social Economy and Consumer Perspective
- Structural Relationships among SEM CEO’s Positive Leadership, Members’ Positive Life Positions, Learning Organization Activities, Job Engagement, and Organizational Performance
- Effects of Consumer Co-creation on Consumer Attitude: Moderating Roles of Consumer Motivation
- Appendix
- Editorial Board
- 목차
참고문헌
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