국내 대형점의 매출추정모델 설정 방안 연구

• 영문명: A Study on the Sale Estimate Model of a Large-Scale Store in Korea
• 발행기관: 한국유통과학회
• 저자명: 윤명길(Myoung Kil Youn) 김종진(Jong Jin Kim) 박철주(Chul Ju Park) 심규열(Kyu Yeol Shim)
• 간행물 정보: 『유통과학연구(JDS)』제11권 제12호, 5~11쪽, 전체 7쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

Purpose - The purpose of this study was to construct a turnover estimation model by investigating research by Park et al. (2006) on the market area of domestic distribution. The study investigated distribution by using a new tool for the turnover estimation technique. This study developed and discussed the turnover estimation technique of Park et al. (2006), applying it to a large-scale retailer in "D"city that was suitable for on-the-spot distribution. It constructed the new model in accordance with test procedures keeping to this retail business location, to apply its procedures to a specific situation and improve the turn over estimation process. Further, it investigated the analysis and procedures of existing turnover estimation cases to provide problems and alternatives for turnover estimation for a large-scale retailer in "D"city. Finally, it also discussed problems and scope for further research. Research design, data, and methodology - This study was conducted on the basis of "virtue" studies. In other words, it took into account the special quality of the structure of Korea's trade zones. The researcher sought to verify a sale estimate model for use in a distribution industry's location. The main purpose was to enable the sale estimate model (that is, the individual model's presentation) to be practically used in real situations in Korea by supplementing processes and variables. Results - The sale estimate model is constructed, first, by conducting a data survey of the general trading area. Second, staying within the city's census of company operating areas, the city's total consumption expenditure is derived by applying the large-scale store index. Third, the probability of shopping is investigated. Fourth, the scale of sales is estimated using the process of singularity. The correct details need to be verified for the model construction and the new model will need to be a distinct sale estimate model, with this being a special quality for business condi

목차

Abstract

1. 서론

2. 매출추정 분석 방법

3. 도출 사례 분석

4. 매출추정모델의 구축

5. 결론

References

키워드

Sale Estimate Model Trade Area Total Consumption Expenditure Total Trade Area Sale scale