G4C 스마트 앱 서비스 특성이 사용의도에 미치는 영향

• 영문명: The Influence of Using Intention by G4C Smart Application Service Characteristics: Comparing Korea and China
• 발행기관: 한국유통과학회
• 저자명: 상회강(Hui Qiang Chang) 김화경(Hwa Kyung Kim) 이종호(Jong Ho Lee)
• 간행물 정보: 『유통과학연구(JDS)』제12권 제11호, 85~100쪽, 전체 16쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2014.11.30

영문 초록

Purpose - Recently, the prevalence of high-speed mobile communication technology (4G) and mobile devices (smart phones, tablet PC, etc.) is leading innovative changes across all fields in society as well as business environments. Furthermore, a diversified mobile application service has spread rapidly through mobile devices such as smart phones and tablet PCs. Accordingly, the traditional E-government services paradigm has rapidly changed into mobile intelligence. To identify the influencing factors on the using intention of G4C smart app services, based on previous studies, the variables that influence using G4C smart app services are defined; these are user cognitive factors (perceived usefulness, perceived easiness), user characteristics factors (user innovativeness, self-efficiency, social influence), service quality factors (convenience, interactivity, accessibility), and system quality factors (instant connectivity, safety). Research design, data, and methodology - This is designed not only to collect data with a questionnaire survey (9/22/13~10/23/13) but also to test hypotheses with SEM by SPSS 21.0 and AMOS 21.0 in both Korea and China. All items are used with Likert 5 scales. A total of 643 questionnaires (Korea 318, China 325) are used. Results - The perceived usefulness and perceived easiness in user cognitive factors have positive influence on using intention. The user innovativeness, self-efficiency, and social factors in user characteristics factors have positive influences on using intention. The convenience, interactivity, and accessibility in service quality factors have positive influences on both reliability and using intention. Safety in system quality has positive influence on both reliability and using intention. Reliability has positive influence on using intention. The control variables (Korea and China) affect its control hypothesis. Strategies and implications are suggested to assist the public using the intention of smartphone's e-gover

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구 설계

4. 실증분석 및 가설검증

5. 결론

Reference

키워드

E-Government Service G4C Smart APP Service E-Government Smart APP Service