Creating the Optimal Product Business Management System for Social and Enterprise Development

• 발행기관: 한국유통과학회
• 저자명: Shih-chung Liao
• 간행물 정보: 『유통과학연구(JDS)』제11권 제6호, 21~30쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

Purpose - This paper examines product design management, the current design focus of which has shifted to the need to produce innovation applications that can effectively respond to the market's consumption changes in a timely manner. Research design, data, methodology - This study discusses several methodologies that are widely used in experimental processes, such as fuzzy theory, multi-criteria decision-making theory, and managing decision making. The designers will better understand their customers by applying these methodologies. This study examines how the current trend in product innovation design observes customer needs, controls innovation, and stimulates design ability. Results - This paper takes innovative telephone design as an experimental case to investigate how to create a product using market-oriented and customized management concepts and creative design abilities. Conclusions - If accompanied by an innovative product value chain, a product can further the development of enterprise management, now the main element of every developed country's social and economic development.

목차

Abstract

1. Introduction

2. Research method

3. Case studies 1: data analysis and result

4. Discussion

5. Conclusion

References

키워드

Fuzzy Theory Innovation Design A Decision Making Technology System Multi Criteria Decision Making (MCDM) Product Design Managing