제조기업의 시장지향성이 품질경영활동과 경영성과에 미치는 영향에 관한 연구

• 영문명: A Study on the Effects of the Manufacturer's Market Orientation on Quality Management activity and Business Performance
• 발행기관: 한국유통과학회
• 저자명: 원유영(Yu-Young Won) 박종우(Jong-Woo Park) 송광석(Gwang-Suk Song) 신호철(Ho-Chul Shin)
• 간행물 정보: 『유통과학연구(JDS)』제11권 제6호, 81~89쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

Purpose - The market orientation of a manufacturer is a very critical competitive advantage factor in the development of new markets and the sustainability and maintenance of existing ones, achieved through the design of customer-oriented products. This is recognized as a virtuous circle, in which firms grow by means of promoting quality management. However, though market-oriented activities are important in management and operations, they seem to be promoted mainly by large-scale enterprises rather than by small-and medium-scale firms, the latter having invested relatively few company resources. Furthermore, few studies and analyses have examined how market orientation relates to the expansion of quality programs within organizations or with business performance; the market orientation and customer-orientation concepts are mixed together when both are used in research. Given the current market situation in which the servitization of manufacturing firms is rapidly expanding, this study's analysis of the effect on market orientation of manufacturers is a significant contribution. From this perspective, this study has several objectives. First, is to analyze and suggest the relationship between market orientation and quality management activity for manufacturers, focusing on three sub-activities: products, process, and quality management activities. Second, it is intended to identify correlation between manufacturers' market oriented activity and their management performance and then to analyze how market orientation affects business performance. The results of a number of prior studies on the correlation between market orientation and management performance have indicated that market orientation does affect management performance. Third, this study also investigates whether any differences in the relationship among market orientation, quality management activity and business performance occur according to company size. The results are used to present operational sugg

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구모델 및 가설

4. 가설검증

5. 가설 검정

6. 요약 및 결론

References

키워드

Market Orientation Quality Management activity Business Performance