Case Study for Distribution Channel of Lubricants and Franchise Network of Korea

• 발행기관: 한국프랜차이즈경영학회
• 저자명: 감우균(Kam, Woo-Kyoon) 이상윤(Lee, Sang-Youn)
• 간행물 정보: 『한국프랜차이즈경영연구』제4권 제1호, 91~112쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

In modern society the Lubricants is widely used everyday life such as transportation and industrial plant. This study aims to provide an overview of the distribution channel of Lubricant and it’s history of development in Korea. For this purpose, this study explores the basic knowledge and it’s characteristics of lubricant which is essential goods for all transportation including cars and for all industrial facilities to produce their own products. According to development of industry and economic grow, the distribution channel also expended and become more complicated. Especially as Lubricants has both characteristics of consumer products and industrial products, the distribution channel is also developed different ways. I will attempt to summarize the differences between each distribution channels including franchise network of automotive repair shop and issues on role and responsibility of manufacturer and distributor. And then I hope to suggest the improvement of distribution channel.

키워드

Lubricants Distribution Channel Consumer Products Industrial Products. Manufacturer and Distributor Franchise Network of Repair shop