Research on the Development of China “Supermarket-Farmer Direct Purchase” Mode

• 발행기관: 한국프랜차이즈경영학회
• 저자명: Huang, Yan Yan Kang, Tae-won
• 간행물 정보: 『한국프랜차이즈경영연구』제4권 제1호, 113~129쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

The realization of agricultural modernization, the solving of the “three rural” issue as well as the increment of farmers’ income is one of China’s top priority. Thus, under the support and encouragement of government’s relevant policies, China has introduced the “Supermarket-Farmer Direct Purchase” which is a new mode for the supply of agricultural products. This is an innovative of agricultural products circulation mode, and the comprehensive promotion will help supermarkets get cheap goods directly from the hands of farmers, thus forming price competitiveness; farmers can also get profits and subsidies from supermarkets which can eliminate middlemen’s profit, thus increasing their revenue; consumers can both get a guarantee of food safety and save expenses, and the win-win situation for the supermarkets, farmers, and consumers will be achieved. However, the dilemma between “farmers having difficulty in selling” and “supermarkets having difficulty in buying” is still frequent. So in this thesis, through theoretical research and situation analysis, each relevant part of the “Supermarket-Farmer Direct Purchase” mode will be studied as a whole. Moreover, effectiveness will be evaluated and relevant problems will be identified. Then, based on foreign experience and our national conditions, new modes and advice will be provided for users in different circumstances.

키워드

Supermarket-Farmer Direct Purchase Docking Mode Farmers Supermarkets Farmer’s Professional Cooperatives Agricultural Products