Chinese Franchise Supermarkets

• 발행기관: 한국프랜차이즈경영학회
• 저자명: Dong-Xin Li Tae-won Kang Lee, Yong-ki
• 간행물 정보: 『한국프랜차이즈경영연구』제2권 제1호, 61~73쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.05.30

영문 초록

Supermarket Franchising, as a relatively new mode of retail business, is often regarded as one of the two hallmarks of the Modern Logistics Revolution . After more than ten years of development, franchise supermarkets have been a rising force in retail business in China. As a product of a highly‐developed commercial economy, franchise supermarkets mainly deals in foodstuffs and other daily necessities, featuring low cost, high turnover rate, low prices and diversified inventory. Propelled by the conveniences that come with open shelves and self‐service shopping, franchise supermarkets have been growing very rapidly and the rise of many franchise supermarket brands bears testimony to its growth potential and profitability. Meanwhile, in the backdrop of this boom, some franchise supermarkets are going bankrupt. This paper analyzes the current status of franchise supermarkets and some factors bearing on their core competencies, so as to close the competitiveness gap with international retail giants.

키워드

Franchise Supermarket Core Competence Innovative Strategy Supply Chain Management Corporate Image