공유형 미용실의 인식이 근무환경과 이직의도에 미치는 영향

• 영문명: Impact of Shared Hair Salon Perception on Work Environment and Turnover Intention
• 발행기관: 한국인체미용예술학회
• 저자명: 강복희(Bok-Hui Kang) 문소희(So-Hee Moon) 이재숙(Jae-Sook Lee)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제22권 제1호, 89~100쪽, 전체 12쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2021.03.20

영문 초록

Recently, a new service type ‘shared beauty salon’ has emerged in domestic beauty salons. A shared beauty salon refers to a shared service in which an owner operates a beauty salon and leases space and facilities to hairdressers. Under this new service, multiple hairstylists share the space and use hairdressing facilities by paying a rent. This study attempted to investigate the awareness and perception of the newly rising shared beauty salon against hairdressers and examine a plan for such shared beauty salons to grow in domestic hairdressing industry. Based on the results of the questionnaire survey and previous studies, a way to check the growth potential of a shared beauty salon was examined. In other words, it is needed to develop an effective marketing strategy which can improve the awareness of a shared beauty salon and improve laws and regulations to maintain cooperatives after listing hairdressers as members for the purpose of keeping the cooperatives. In addition, it is desirable to provide a matching service which connects people who is intended to join a shared beauty salon and help hairdressers seeking a shared a beauty salon and salon owners get a job or hairdresser more easily for further growth and development of a shared beauty salon. This study investigated hairdressers’ awareness and perception of a shared beauty salon which has been rising in domestic cosmetology industry and search for a way for such shared beauty salon to grow in domestic market. It is anticipated that the study results would set a new direction for cosmetology and derive assignments under current circumstances where cosmetology industry has rapidly expanded after examining the job characteristics and growth potential of a shared beauty salon and hairdressers’ perception.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

공유형 미용실 인식 근무환경 이직의도 Shared Beauty Salon Perception Working Environment Turnover Intention