농촌의 친환경 어메니티 자원 활성화를 위한 고객만족 영향요인 연구

• 영문명: A Study on the Influencing Factors of Customer Satisfaction for Activating Strategies of Rural Eco-amenity Resources
• 발행기관: 한국비교정부학회
• 저자명: 이상영(Sang-Young Lee) 유덕기(Duck-Ki Yoo) 조제억(Je-Uk Cho)
• 간행물 정보: 『한국비교정부학보』제12권 제1호, 197~214쪽, 전체 18쪽
• 주제분류: 사회과학 > 행정학
• 파일형태: PDF
• 발행일자: 2008.07.30

영문 초록

The major purposes of this study are to explore strategies for activating city-rural interchange through the application of rural amenity resources as a means of local economic development and to find the ways to assist it. As Korean economy grows, many citizens are traveling to rural area in order to have rests and leisures. Rural amenities are providing exotic experiencies such as culture, history, natural beauty and traditional customs etc.. These rural amenities are very valuable assets for the rural people as well as urban citizens. The major factors identified in decision to visit local area and buy environment-friendly food include the demographic, product attribute, and marketing factors. Each of the three sets of factors is divided into more specific factors, which were used as independent variables in the statistical analysis. The questionnaires were made based on the suggested research model. The questionnaires were used to measure the levels of satisfaction of city-rural interchange, it s problems and improvements focused on environment friendly amenity. Results acquired from analysis indicate that the customer satisfaction is positively related to the factors as culture, management, education information, convenience. especially food, environmental preservation, tradition, unusual experience are influencing factors.

목차

Ⅰ. 서 론

Ⅱ. 연구방법

Ⅲ. 분석 결과

Ⅳ. 결 론

참고문헌

키워드

어메니티 농촌 친환경 레저 고객만족 amenity rural environment-friendly leisure customer satisfaction