论中国饭店集团化

• 영문명: A Study on the Collectivization of Hotel in China
• 발행기관: 한국비교정부학회
• 저자명: 刁 宗广 (Diao Zongguang) 金賢貞(Hyun-Jung Kim) 李尙曄(Sang-Yup Lee)
• 간행물 정보: 『한국비교정부학보』제12권 제1호, 277~288쪽, 전체 12쪽
• 주제분류: 사회과학 > 행정학
• 파일형태: PDF
• 발행일자: 2008.07.30

영문 초록

By comparing with the international hotel, the internal hotel have huge difference in scope、strength、the degree of famous、the ability of capital operating. The collectivization is the major representation. Our hotels should properly breakthrough in the hotel industry, and capture the market economic hotel, the creation of national brands and enhance core competitiveness, the high tech transformation of the traditional hotel business model, increase the development of human resources upgrading the level of groups, and promote the development of the Group.

목차

Ⅰ. 世界饭店规模市场情况

Ⅱ. 中外饭店集团经营与管理比较

Ⅲ. 中国饭店业发展策略

參考文獻

키워드

hotel collectivization of hotel international hotel brand China