IPA를 활용한 전자무역 시스템의 서비스 가치평가에 관한 연구

• 영문명: A Study on the Value Evaluation of e-Trade Platform Services using IPA(Importance Performance Analysis)
• 발행기관: 한국통상정보학회
• 저자명: 이상진(Sang-Jin Lee) 신승만(Seung-Man Shin)
• 간행물 정보: 『통상정보연구』제12권 제2호, 59~83쪽, 전체 25쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

The purposes of the study is to evaluate the discrepancy between user’s expectation and satisfaction degree in the service of uTradeHub. In this regard, this study infers general solutions in order to induce the intersection area using IPA technique. Then this paper will present directions to improve the service of uTradeHub. In terms of methodology, this article disclosed that IPA model approach is greatly useful to evaluate user’s attribute. First, variables like the link of different works(f1), trust of system(f4), information connection(f7) are located on the first quadrant. This means that importance and satisfaction are all high variables for user. So, this is very important variables that need continuous administration in order to maintain present state. Second, variables such as the speed of information acquisition(f2), improvement of use(f3), stability of system(f5) are located on the second quadrant. This means that user’s importance is high but user’s satisfaction is low. Therefore, this area needs an active improvement strategy and quick maintenance for e-Trade application. Third, variables like the appropriateness of information usage fees(f8), easy subscription(f9), customer support service(f10) are located on the third quadrant. Because these variables are all low for user’s importance and satisfaction, we have to arrange strong and radical remedy for e-Trade service. Finally, variables like information offer(f6) are located on the fourth quadrant. This means that user’s satisfaction is high but user’s importance is low. The research result suggests that e-Trade service development would be re-organised as much as user feels the importance of process innovation.

목차

Ⅰ. 서론

Ⅱ. 전자무역서비스 추진동향과 선행연구 검토

Ⅲ. 연구방법

Ⅳ. 분석결과 및 시사점

Ⅴ. 결론

참고문헌

Abstract

키워드

e-Trade uTradeHub IPA Value Evaluation