중국진출 한국기업의 시장지향성, 현지화, 성과의 관계에 관한 연구

• 영문명: A study on the Relationship between Market Orientation, Localization and Performance: The case of Korean firms operating in China
• 발행기관: 한국통상정보학회
• 저자명: 강대경(Dae-Kyong Kang)
• 간행물 정보: 『통상정보연구』제12권 제2호, 161~182쪽, 전체 22쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

This study tried to analyzed the relationship between market orientation, localization and performance in order to suggest to a methodology for performance 7hypothesis were constructed for analysis based on previous literature review. The results of empirical analysis shows that market orientation gave significant effect on firm’s performance and localization. Localization also positively related to firm’s performance. These result explains that firms which try to take superior of performance must build high level of market orientation should be realized and reacted the complicated market situation. such as consumer needs, competitor’s action, change of technology and provider’s action, etc. For this, management of uncertainty should be required through the high level of information-oriented.

목차

Ⅰ. 서론

Ⅱ. 문헌연구

Ⅲ. 연구모형과 연구가설

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

Abstract

키워드

market orientation localization performance