텍스트마이닝 기법을 이용한 모바일 피트니스 애플리케이션 주요 요인 분석

• 영문명: An Analysis on Key Factors of Mobile Fitness Application by Using Text Mining Techniques : User Experience Perspective
• 발행기관: 한국IT서비스학회
• 저자명: 이소현(So-Hyun Lee) 김진솔(Jinsol Kim) 윤상혁(Sang-Hyeak Yoon) 김희웅(Hee-Woong Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제19권 제3호, 117~137쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2020.06.30

영문 초록

The development of information technology leads to changes in various industries. In particular, the health care industry is more influenced so that it is focused on. With the widening of the health care market, the market of smart device based personal health care also draws attention. Since a variety of fitness applications for smartphone based exercise were introduced, more interest has been in the health care industry. But although an amount of use of mobile fitness applications increase, it fails to lead to a sustained use. It is necessary to find and understand what matters for mobile fitness application users. Therefore, this study analyze the reviews of mobile fitness application users, to draw key factors, and thereby to propose detailed strategies for promoting mobile fitness applications. We utilize text mining techniques - LDA topic modeling, term frequency analysis, and keyword extraction - to draw and analyze the issues related to mobile fitness applications. In particular, the key factors drawn by text mining techniques are explained through the concept of user experience. This study is academically meaningful in the point that the key factors of mobile fitness applications are drawn by the user experience based text mining techniques, and practically this study proposes detailed strategies for promoting mobile fitness applications in the health care area.

목차

1. 서 론

2. 개념적 배경

3. 연구방법론 : 텍스트 마이닝

4. 분석 결과

5. 토의 및 시사점

참고문헌

키워드

Mobile Fitness Application User Experience Text Mining Technique LDA Topic Modeling Term Frequency Analysis Keyword Extraction Analysis Honeycomb