The Effects of Censorship and Organisational Support on the Use of Social Media for Public Organizations in Mongolia

• 발행기관: 강원대학교 경영경제연구소
• 저자명: Tumennast Erdenebold Suk-Kyoung Kim Jae-Jeung Rho Yoon-Min Hwang
• 간행물 정보: 『아태비즈니스연구』제11권 제2호, 61~79쪽, 전체 19쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2020.06.30

영문 초록

Purpose - This article empirically investigated the effects of the socio-political factor of censorship preconditioning, and organizational support, mediating performance expectancy of public sector officials’ behavioural intention to utilise social media in a post-communist country, Mongolia. Design/methodology/approach - This study collected 212 survey data from public sector organisations in Mongolia. Using the Partial Least Squire (PLS) method, this study analyzed the proposal model grounded on the UTAUT model. Findings - There are still communist footprints in the form of censorship, which remained as a negative precondition factor, and this has an indirect negative influence, and organisational support mediates to enhance performance expectancy. Effort expectancy and social influence factors have direct positive influence on the use of social media systems in the government domain of Mongolia Research implications or Originality - This study empirically investigated the model of public employees’ intention to examine the post-communist countries’ cultural, social, economic, and political systems, government organisational environment of the former communist sphere. The cultural factors, censorship and organisational support, to the existing IT adoption UTAUT model were also identified to test the situation of a post-communist country, Mongolia. This study contributes to the new theoretical involvement with social media by testing a new social media-based third-party intercommunication channel, including intent to use in the public service for post-communist countries. This study practically provides the guidelines to promote social media usage for public sector in the post-communist situation.

목차

Ⅰ. Introduction

Ⅱ. Theoretical Background

Ⅲ. Research Model Development

Ⅳ. Research Methodology

Ⅴ. Results

Ⅴ. Discussions

Ⅵ. Conclusions

References

키워드

Social Media Two-Way Communication Organisational Support Censorship Post-Communist