2018평창동계올림픽 시설 사후활용에 대한 경제적 가치

• 영문명: The Economic Value for the Post-use of the 2018 Pyeongchang Winter Olympics Facilities: Case of Alpine Stadium in Jeongseon
• 발행기관: 강원대학교 경영경제연구소
• 저자명: 송운강(Woon-Gang Song) 이혜진(Hae-Jin Lee) 양희원(Hee-Won Yang)
• 간행물 정보: 『아태비즈니스연구』제11권 제2호, 235~244쪽, 전체 10쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2020.06.30

영문 초록

Purpose - This study estimated the value of the post-use of Alpine stadium in Jeongseon as a tourist attraction, which is one of the 2018 Pyeongchang Winter Olympics facilities, and identified determinant factors on the willingness to pay (WTP). Design/methodology/approach - A dichotomous-choice model of contingent valuation method (CVM) that is known for an effective tool was used to calculate the value. The questionnaire was conducted on 650 visitors to major tourist destinations in Jeongseon and 629 copies of the valid samples were analyzed. Findings - The results shows that determinate factors on the WTP are; suggestion cost, need (application of Ecotourism Program to the Restoration Process), agree(agree to Ecotourism Program in the Restoration Process) and age. Also, the WTP on the facility is 16,296 won per person. Research implications or Originality - This study estimates the value of the post-utilization of Alpine Stadium of the 2018 Pyeongchang Winter Olympics facilities, which have been experiencing conflict in recent years. For this reason, the findings of the paper will provide meaningful information for tourism development and management policies of the region.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석 결과

Ⅴ. 결론

References

키워드

2018 Pyeongchang Winter Olympics Post-use of the Winter Olympics Facilities Economic Value Dichotomous-choice Model