학술논문
감정적 망각에 대한 부정성 효과
이용수 77
- 영문명
- Negativity Effect on Emotional Forgetting
- 발행기관
- 한국외국어대학교 지식출판콘텐츠원 글로벌경영연구소
- 저자명
- 강시은 박지혜
- 간행물 정보
- 『글로벌경영연구』제25권 제2호, 1~22쪽, 전체 22쪽
- 주제분류
- 경제경영 > 경영학
- 파일형태
- 발행일자
- 2013.08.30
5,440원
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
Consumers are exposed to a number of information about companies whether they want it or not. As they get exposed to a huge amount of information during a short period of time, the consumers get to retain only a fraction of what they have seen and heard, and most of the information given to the consumers is gone unnoticed or forgotten. However, companies want consumers to remember about them more than about their competitors, so they are making efforts to find ways to have consumers retain positive information about their company for longer periods. However, among information about a company, there is not only positive information but negative one. Negative information about a company has bigger impact than the positive one, and the negative information can spread like wildfire due to the power of the internet. In addition, the negative emotion toward a company induced by negative information can last long and have a bigger influence on consumers’ decision-making process. Against this backdrop, companies need to make efforts to encourage consumers to forget negative information about them and prevent subsequent negative emotion. Therefore, this study aims to examine how consumers eventually get to forget the negative information about a company. First, the study will examine the level of emotional forgetting depending on the level of negativity. Second, the study looks into whether the empathy that the consumers felt with the information serves as a moderating variable for the effect of negative information on emotional forgetting. The results of the research show that there is a difference in the level of emotional forgetting depending on the level of negativity, and empathy does serve as a moderating variable. As only few studies have been conducted on the forgetting, the study provided an opportunity to recognize how important the issue is.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경 및 연구가설
Ⅲ. 연구방법
Ⅳ. 연구 결과
Ⅴ. 결론 및 시사점
참고문헌
키워드
해당간행물 수록 논문
참고문헌
관련논문
최근 이용한 논문
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!