로컬푸드 구매 영향 요인

• 영문명: Factors Influencing Local Food Purchasing - Comparison of Local Food Consumer and Hypermarket Consumer -
• 발행기관: 한국농촌지도학회
• 저자명: 이민수(Minsoo Lee)
• 간행물 정보: 『농촌지도와 개발』26권 4호, 221~232쪽, 전체 12쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2019.12.30

영문 초록

The purpose of this paper is to empirically factors influencing local food purchase intention. The average difference test(t-test) compare the difference between local food consumer and hypermarket consumer’s attitudes toward local food, food lifestyle, and subjective norm. Data were collected from 319 local food consumer and 179 hypermarket consumer measuring the folloeing: attitude toward local food; subjective norm; perceived behavioral control; food lifestyles; demographic information. Results showed that local food consumers are significant differences on attitudes towards health, environment, and local economy. Results also found that subjective norm and perceived behavioral control are significant differences between local food consumer and hypermarket consumers. It means that consumers who express a strong intention to purchase local food seems to link to the food lifestyles. The study suggest that producers and retailers need to develp campaigns explaining how consuming local food supports local businesses and farmers, which will reinforce personal values associated with local consumption.

목차

1. 서론

2. 이론적 배경

3. 연구방법

4. 연구결과

5. 결론

키워드

local food attitude food lifestyle consumer behavior