반려동물 사료에 대한 소비자 선호 분석

• 영문명: Analysis on the Consumers’ Preferences for the Companion Animal Feed
• 발행기관: 한국농식품정책학회
• 저자명: 김현중(Hyun Joong Kim) 지인배(In Bae Ji) 김원태(Won Tae Kim) 구자춘(Ja Choon Koo) 이형용(Hyung Yong Lee)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 46권 3호, 286~305쪽, 전체 20쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2019.09.30

영문 초록

As the number of companion animals increases, the pet food industry is growing rapidly in Korea. The objective of this study is to identify consumers’ preferences for companion animal feed attributes by using choice experiments. It was analyzed that the feed consumers are more satisfied with the following factors: lower price, organic materials, functional food materials, domestically produced feed, non-allergic and meat-based ingredients. According to the results of measuring consumers’ WTP for feed attributes, feed using organic material is the highest at KRW 7,438.Allergen-free feed is KRW 6,058, and domestic feed is KRW 2,459. Functional feeds are lower than other attributes of KRW 1,491, and KRW 3,581 and KRW 5,039 are more likely to be paid than seafood and vegetables when the main ingredient of the raw material was composed of meat. As a result of the estimation of latent class models, Group 1 prefers the lower feed price and the mixed ingredient. On the other hand, groups 2 and 3, which are relatively low in age, prefer feeds with various attributes, and Group 2, in particular, has the characteristic of purchasing high quality feeds even at higher prices.

목차

Ⅰ. 서 론

Ⅱ. 반려동물 사료 시장 동향

Ⅲ. 선택실험 설계 및 분석 자료

Ⅳ. 분석 모형 및 분석 결과

Ⅴ. 요약 및 시사점

키워드

Companion Animal Feed Attribute Consumers’ Preference Choice Experiments Latent Class Model