해양자원 돝섬 잠재력 분석과 관광콘텐츠 탐색 연구

• 영문명: A Study on Analysis of Potentiality and Exploration of Contents using Dotseom as Marine Tourism Resources
• 발행기관: 한국해양비즈니스학회
• 저자명: 고계성(Kye-Sung Ko)
• 간행물 정보: 『해양비즈니스』제43호, 1~21쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2019.08.31

영문 초록

This paper discusses an exploratory approach to promote using Dotseom as marine tourism resource. It s purpose aims to find culture and tourism contents with Choi Chi-won, a ninth Sillar scholar and poet. He has regarded as a person with genius and virtuous man with his lives. Dotseom as tourism resource is one of the associated with Choi poet and has famous story which is told to people in Kyongnam Province. In addition, this small island has an interesting story with a variety of materilas. These materials are the beginning of a variety of contents. To find out tourism contents that have great economic potential, this paper provides several key sources that will be good for sustainable touruism contents industry with a small island that is located in Masan bay. The key sources focus on five areas, such as Choi character, souvenir, illusion and performance, tourism program, coloring book. theme, Each of the sources is suggesting with an interesting contents which are economic and regional tourism industry growing. In addition, these contents are connected with business regional image. The suggested sources are true for all local residents as well as tourists. The future research should address marketing plans with regional pride.

목차

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 연구대상지 선정과 연구방법

Ⅳ. 활용 방안

Ⅴ. 결 론

키워드

해양관광자원 유원지 돝섬 최치원 관광콘텐츠 스토리텔링 지역관광 Marine tourism Resources Dotseom island Choi Chi-won Tourism Contents Regional Tourism Development Storytelling