(2019년 국제학술대회)럭셔리 관광 상품의 선택 속성에 관한 탐색적 연구

• 영문명: An Exploratory Study on the Choice Attributes of Luxury Travel Products
• 발행기관: 융합관광콘텐츠학회
• 저자명: Myung hee Go(고명희)
• 간행물 정보: 『융합관광콘텐츠학회 학술대회 발표집』제2차 융합관광콘텐츠학회 학술대회 발표집, 67~76쪽, 전체 10쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.06.30

영문 초록

The purpose of this study aims to explore the choice attributes of luxury travel products. Luxury products have recently gained more popularity across industries by increasing personal incomes. Recent tourism products also have been diversified by identifying new tourism markets. In particular, more tourism consumers seek to find luxury travel packages for more valuable experiences. To achieve the research purpose, the study attempts to identify factors on choice attributes for travel products based on prior literature. Using focused group interview, academic and industrial professionals in tourism are invited to discuss the appropriateness of the choice attributes regarding luxury travel products. Then, consumers who have already purchased the luxury travel products will be surveyed. By drawing the implications for planning luxury travel products, the study will contribute to the tourism literature as well as tourism professionals working in travel agencies.

목차

1. 서론

2. 이론적 배경

3. 연구절차

3. 연구결과

키워드

Choice attributes Exploratory study Luxury tourism Travel agency Tourist preference